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Self-driving cars will seriously disrupt advertising — here’s how

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Danny Duck
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Apple and Google s parent company, Alphabet, are both reportedly eyeing real estate buys that would house their self-driving car operations.

Even now, we re seeing some interesting things happen here: In Australia, billboards from Lexus send directly targeted messages to drivers of luxury model cars.

Outdoor advertising companies are beginning to pivot accordingly.

Right now, it passes that data along to make more targeted billboard campaigns and to help determine return on ad spend by running the numbers against purchases and brand awareness.

Some estimate that 60 percent of cars shipped in 2018 will be connected, which in and of itself will be a major hit.

In 10 years or less, we could well look back on self-driving cars as the beginning of the end for outdoor advertising, the nail in the coffin of radio, and a shot in the arm to mobile apps.

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Danny Duck
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