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Apps have become a lousy business for many

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Randall Vincent
May 29, 2016 16:48

As we abandon the computers on our desk for the miniature ones in our pockets, we are spending less time on websites themselves and more within apps dedicated to shopping, reading, chatting, or working.

Apple, which takes a 30pc cut from app purchases, saw a 35pc increase in revenue from its online App Store last quarter.

Today, the app stores are dominated by the two internet giants: at the time of writing, six of the top 10 apps in Apple s marketplace are owned by them.

Few must-have apps have been released in the last two or three years – those that have become successes were launched years ago, before the industry became overcrowded.

The majority of spending is on in-app purchases within gaming apps: upgrades to freemium games that give players an edge.

This is concentrated largely among a few colossal successes such as Supercell and King, the developers of Clash of Clans and Candy Crush Saga respectively.

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Randall Vincent
May 29, 2016 16:48
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