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SoundCloud’s free “auto-mastering” audio tool is more of an auto-turd

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John Bloodsaw
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First, the robots came for our factory jobs, then for our fast-food jobs.

On Thursday, the audio-processing company Landr founded in 2014 announced its partnership with the hugely popular self-publishing music platform SoundCloud.

Landr's landing site describes the mastering process as "complicated and elusive," then insists that its product, which is almost entirely algorithm-driven, delivers a quality product for small-fry musicians by intentionally limiting how many options they can pick from.

However, Landr's version of Flato's composition saved us some trouble.

Whatever Landr has cooking in its "micro-genre detection" algorithm failed to acknowledge that Flato's music lacks anything in the way of vocals, drums, rhythm, or even key changes.

Jones' brief tinkering with SoundCloud and Landr left him wondering why the service was so insistent on its less-is-more philosophy: "If there are certain things I like about a Landr master—and thus would like to retain—but other areas that are in need of specific improvements or complete changes, it is important that the musician is able to communicate those exact things and then to expect specific results based on those parameters."

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John Bloodsaw
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