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Ant Financial report: China’s online spending shifts to services and leisure

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Carl Fox
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The data is primarily taken from Alipay, Alibaba s online payment platform.

The index, growing 12.1 times from January of 2011 to April of 2016, shows that the contribution of online shopping to China s GDP in 2015 is twice that of its contribution in 2012.The focus of online shopping in China is shifting from goods to services.

Data shows that online consumption of foods and entertainment grew 70.2 times over five years, an average monthly growth rate of 7.0%.

Additionally, luxury needs, rather than basic needs are now driving this transformation in online shopping patterns.Chinese consumers discretionary spending, focused in areas like cosmetics, jewelry and sports products, are feeding markets that are outgrowing the online markets for basic consumer commodities and foodstuffs in many cities and provinces.The top five regions for online spending are Beijing, Shanghai, Zhejiang, Jiangsu, and Guangdong.

The last five places on this ranking are comparatively poorer, confirming a link between the local economies and their rate of online spending.Male and female consumers also have their respective online shopping patterns.

Top photo from Baidu Images

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