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Brand Merchandising Strategies That Will Make Your Promotions a Success!

Love In Store Technologies

Merchandising comes first in retail if your products are off-the-shelf items. More than just making sure shelves are organized, merchandise can be a potent tool that helps your brand with brand merchandising. A successful merchandising plan can help you increase sales while enhancing brand recognition and retailer relationships.

Continue reading to discover more about the three merchandising tactics that can give your brand merchandising an advantage on the shelf.

1. Multiplying Profits

This strategic merchandising is linked to products with a higher selling price and, consequently, a higher gross profit margin. These goods frequently sell out quickly and are commonly purchased on the spur of the moment. Furthermore, their perceived value justifies their higher price point.

Merchandising Tips:

  • Use cross-merchandising to place complementary products close to one another to encourage impulsive purchases.
  • Place high-margin goods in "hot spots" or areas of the store with high foot traffic to increase exposure.
  • Put up signs and use language highlighting the leisure and opulent lifestyles connected to these products.

In this classic instance of cross-merchandising, several companies obtained a secondary placement next to the store's potato chips to promote snack sales for a forthcoming football game.

2. Protecting the turf

Turf-defending marketing aims to keep customers loyal while protecting market share from a known competitor (or competitors) in the same category. It is perfect for products with a large customer base that are frequently bought. Due to the high margin investment it requires, this strategy entails more risk than others.

What to Merchandise:

Engage in aggressive pricing and marketing strategies, such as using high-value coupons.

Negotiate for the best shelf placement at eye level. To ensure interest and repeat business, invest in educating consumers about your brand and its product with the help of brand promoters.

In this display, the manufacturer of beef sticks highlighted significant price reductions, luring customers who might otherwise have chosen one of their rivals from a nearby shelf.

3. Enhancing the image

This strategy focuses on promoting a brand's image in terms of quality, variety, cost, usability, or presentation. It provides a longer-term approach to brand development.

How to Sell Your Goods:

  • Offer a selection of exclusive products or product groups.
  • Set reasonable prices for your category.
  • Concentrate on being original, distinctive, or seasonally appropriate.
  • Brand promoters should receive intensive training to communicate their brand's message to customers.

The goal was to introduce customers to a product category they might need to be more familiar with while encouraging immediate purchases through a buy-one-get-one promotion.

The function of merchandising in retail strategies

Brands and retailers can benefit equally from merchandising efforts because both parties see an increase in sales, strengthening the supplier-retailer relationship. A well-thought-out brand merchandising strategy is also always linked to a clear goal, enabling suppliers to monitor success in the retail setting more closely and make adjustments as needed.

Love In Store Technologies
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