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B2B Idea Bytes: Active buyers binge before they buy

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Michael Wadsworth
May 24, 2016 17:22
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When you find a great TV show you binge on it.

The Range with Ashton Kutcher came out a few weeks ago — I binged.

I feel a little guilty saying that, because it was horrible.

This means providing all of the information you would deliver in a sales call: pricing, competitive stories, case studies, demos, and calls to action.

They want to use Facebook and LinkedIn to generate leads, but fail to produce anything of substance.

Social media might not be the best place to generate leads, especially for a B2B brand.

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Michael Wadsworth
May 24, 2016 17:22
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