A pair of definitions will help make it clear how link building and content marketing differ.
In contrast, link building is a form of search engine optimization aimed at increasing the quality and quantity of inbound links to a specific web page in an effort to improve that page s ranking position on a search engine results page.
Newsjacking — injecting your own ideas into breaking issues — in social media.
Then, a marketer can create content to:
Solve problems and help people make better decisions;
Introduce people or build communities;
Make others money;
Makes other people successful.
Businesses that sell relatively complicated products or that have the opportunity to sell to a customer repeatedly will often favor content marketing, since it tends to keep customers coming back.