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How Link-building for SEO Fits with Content Marketing

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Ruth Johnson
May 30, 2016 17:35
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A pair of definitions will help make it clear how link building and content marketing differ.

In contrast, link building is a form of search engine optimization aimed at increasing the quality and quantity of inbound links to a specific web page in an effort to improve that page s ranking position on a search engine results page.

Newsjacking — injecting your own ideas into breaking issues — in social media.

Then, a marketer can create content to:

Solve problems and help people make better decisions;

Entertain;.

Introduce people or build communities;

Make others money;

Makes other people successful.

Businesses that sell relatively complicated products or that have the opportunity to sell to a customer repeatedly will often favor content marketing, since it tends to keep customers coming back.

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Ruth Johnson
May 30, 2016 17:35
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