Luisa BrentonAnyone trying to get a startup going and growing knows having a strong social media presence is crucial.Yet it seems some businesses get great results from their social media efforts while others are largely ignored.
The best content for LinkedIn tends to be longer and focussed on business related topics.Twitter, on the other hand, is more about trending topics, communicating thoughts and opinions in relatively short blurbs and engaging in conversations.It is a great platform to weigh in on trending topics that are interesting to the audience.
Simply posting or repost a few things each day that you believe are relevant is not enough.Marketing managers need to get the audience excited and hopefully looking forward to posts.
To achieve this goal, try a few of the following ideas:Post quizzes and pollsAsk audience members to submit stories and pictures related to products or servicesPost content appealing to all types of customer personas such as students, retirees, or thirtysomethings.Hold contests and giveaways to involve followers sharing content or posting a particular hashtagAlign the company with a charitable causeUse images and videosTouch the audience s emotions by sharing content that is funny, surprising or inspirationalFor ideas and inspiration, look at brands such as Chipotle, Taco Bell, Mod Cloth, Jack Daniels, and Coca-Cola.
Each does an excellent job with social media engagement.Proactively deal with any negative social media publicityNegative social media publicity is going to happen and the best way to handle it is by being as proactive as possible.In fact, some companies might want to actively look for negative publicity.
Then, look into it any important issues and find ways to resolve the problem to make the complaining parties feel better about their experience.In some cases, people will use the latest social media posts a launching pad.