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Techies Are Trying to Turn the NBA Into the World’s Biggest Sports League

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Thomas Saysongkham
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And then, in May, Steve Ballmer, former CEO of Microsoft, put $2 billion on the table.

While the other US leagues struggle to build international interest in their games, the NBA has leveraged social media and new technology to build a huge global following.

Vivek Ranadivé, founder of Tibco, owns the Sacramento Kings.

Rock Ventures founder Dan Gilbert owns the Cleveland Cavaliers.

I m the newbie, so I m mostly listening and learning.

That s why the league was so excited about a demonstration on the opening night of the NBA season at Oracle Arena in Oakland: the first ever VR livestream of a professional sporting event.

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Thomas Saysongkham
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