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Avoid Them: 5 Mistakes Marketers Make When They Conduct Surveys

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Robert Tuohy
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And many of them will not give you honest opinions.

You need people who can give you actionable feedback, otherwise, the survey has no point.

Ask them about what their newest question types are.

Not Taking Margin of Error into Account

A survey may have multiple answers and you may see that one answer has beaten out the rest of them.

Remember that you are now looking at individual questions only.

Conclusion

Surveys can become even stronger if you are willing to spend a little more time drilling down into them and figuring out how you can extract even more information.

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Robert Tuohy
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