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Could Volkswagen relaunch the Skoda brand in the United States?

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Thomas Cann
Jun 01, 2016 14:15
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Of course, car-makers file for trademarks on a regular basis, and Škoda could simply be trying to ensure that an American company doesn t use one of the aforementioned names on one of its cars.

AutoGuide points out that selling Škodas on our shores could help turn Volkswagen s North American division around.

The company s profits have allegedly fallen by a whopping 86 percent since the Dieselgate scandal made headlines, and its sales have taken a substantial hit.

Read more: Skoda goes off-roading with the hybrid VisionS concept

Perhaps tellingly, Škoda only moved to protect the names of relatively big models that could conceivably be sold in the United States.

The tiny Citigo and the Golf-sized Fabia hatchback were left out of the trademark filing.

Déjà vu

Škoda is far from a household name, but the company was present on our shores from 1946 to 1967.

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Thomas Cann
Jun 01, 2016 14:15
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