logo
logo

What the NBA Knows About China That Silicon Valley Doesn’t

avatar
Joseph White
img

The Houston Rockets had recently drafted Yao Ming, the 7-foot-5-inch Chinese center, to play for the team.

It was simple: Yanjing would showcase its logo on signs around the court and arena.

The Yanjing deal was just one of many to showcase the NBA s unique global influence.

It also became a kind of pawn in Sino-American diplomacy.

Former NBA player Shawn Marion at a primary school located in Meishan, China on January 18, 2016.

It marketed Asian-American point guard Jeremy Lin to Chinese audiences as the next big superstar.

collect
0
avatar
Joseph White
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.