In one series of ads, a gaggle of players pretends to be a suburban family.
Someone might retweet a funny ad centered around Warriors forward Draymond Green making a sandwich, but that doesn t mean the person is going to consider buying a product, let alone become a loyal customer.
When measuring ROI success, it s important to analyze the right target audiences.
Under Armour, for example, might work with a reduced consumer data set that includes only people who follow the NBA and Golden State Warriors on social media or who participate in basketball-themed online forums.
Previously, he served for five years as the Global Technology Practice Director for H K Strategies.
Josh is also an executive coach and strategic advisor to several startups, and currently sits on the advisory boards of AirGrub, Artivest, Blanc & Otus, H K Strategies and Taptalk.