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Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

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James Dalporto
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In one series of ads, a gaggle of players pretends to be a suburban family.

Someone might retweet a funny ad centered around Warriors forward Draymond Green making a sandwich, but that doesn t mean the person is going to consider buying a product, let alone become a loyal customer.

When measuring ROI success, it s important to analyze the right target audiences.

Under Armour, for example, might work with a reduced consumer data set that includes only people who follow the NBA and Golden State Warriors on social media or who participate in basketball-themed online forums.

Previously, he served for five years as the Global Technology Practice Director for H K Strategies.

Josh is also an executive coach and strategic advisor to several startups, and currently sits on the advisory boards of AirGrub, Artivest, Blanc & Otus, H K Strategies and Taptalk.

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James Dalporto
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Zupyak is a free content platform for publishing and discovering stories, software and startups.