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Googling yourself now leads to personal privacy controls

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John Robidoux
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SAN FRANCISCO-- Soon, all you'll need to do is Google yourself if you're wondering how deeply Google has been digging into your digital life.

In coming weeks, a shortcut to personal account information will appear at the top of Google's search results whenever logged-in users enter their own names in the query box.

This image provided by Google shows a demonstration of Google's "My Account" mobile search.

Google via AP

Google is making the change because it learned that many users doing a "vanity search" under their name wanted a quicker way to find out what the company knew about them, as well as to see how they are depicted on various sites across the internet, said Guemmy Kim, a Google product manager.

Those ads generated $67 billion in revenue last year, providing most of the money that fuels Google's parent company, Alphabet Inc.

In addition to providing quicker ways to get to personal account information, Google also is introducing a "Find Your Phone" tool that's designed to protect data stored on a device, as well as help locate it if it's lost or stolen.

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John Robidoux
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