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Marketing Day: B2B predictive marketing analytics platforms, “frictionless logins” & more

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Raymond Powers
Jun 01, 2016 16:17
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Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware

Jun 1, 2016 by Barry Levine

The acquisition helps close the circle for services it can offer to businesses.

Google releases the AMP features & enhancements roadmap

Jun 1, 2016 by Barry Schwartz

Google rarely talks about what is coming, but they ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.

From the Editor s Desk: The not-so-instant setup for Facebook s Instant Articles

May 31, 2016 by Matt McGee

In this month s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook s own plugin.

Seeking to limit viral hate speech, EU and social sites announce Code of Conduct

May 31, 2016 by Greg Sterling

The European Commission, Facebook, Google YouTube , Twitter and Microsoft have announced a Code of Conduct governing illegal hate speech online in the EU.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Using Affiliate Links on Pinterest, blog.affiliatewindow.com

Analytics

How to Measure the Value of Your Content: Three Sets of Metrics, www.marketingprofs.com

The Limits of Analytics, www.webanalyticsworld.net

Blogs & Blogging

How long should a post be?, yoast.com

Business Issues

Google Home privacy, Business Insider

Simply Hired is shutting down June 26, reportedly as part of an acquisition, techcrunch.com

Sundar Pichai stays diplomatic about Google building its own phones, techcrunch.com

Yahoo Announces Public Disclosure of National Security Letters, yahoopolicy.tumblr.com

Content Marketing

3 Ways to Package Content to Accelerate Sales Cycles, www.martechadvisor.com

7 Content Marketing Lessons Brands Can Learn from Journalists, www.toprankblog.com

8 Pitfalls to Avoid with B2B Content Marketing, www.copypress.com

Content Marketing Consistency: How Often Should You Publish?, www.swordandthescript.com

How to Help Your Staff to Curate Content, www.socialmediaexaminer.com

How to Prioritize What You Should be Creating in a Sea of Content, www.searchenginejournal.com

How to Rapidly Get Your Content Noticed Without Spending A Cent, www.jeffbullas.com

Quality Website Content Drives Sales And Traffic, smallbiztrends.com

Conversion Optimization

4 Things That Work More Often Than Not For Mobile Landing Pages, conversionxl.com

A Definitive Guide to Converting Failed A/B Tests Into Wins, vwo.com

How to Create a Winning A/B Testing Strategy, blog.kissmetrics.com

Copywriting, Design & Usability

Display & Contextual Advertising

How to Use Creative Optimization Tactics for Display, www.martechadvisor.com

Wayfair Unveils Proprietary Display Advertising Platform, www.wayfair.com

Domaining

How Keyword-Rich Domain Names Positively Affect Search Click-Through Results, blogs.verisign.com

ICANN proposes pricing changes for new gTLDs, domainincite.com

E-Commerce

Email Marketing

3 tips to double your email list fast, myemma.com

4 Ways to Make Your 4th of July Email Campaign Rock, movableink.com

6 subject line and preheader perfect pairings, myemma.com

Creative Email Call-to-Action Ideas That Really Drive Action, blogs.constantcontact.com

Email newsletter sign-ups: How fashion brands welcome new subscribers, www.econsultancy.com

How Wish uses aggressive automated email in ecommerce, www.econsultancy.com

General Internet Marketing

Internet Marketing Industry

Bombora and Sales Inside to drive intent data-driven decisions, bombora.com

Brandnew IO launches influencer marketing platform, venturebeat.com

Content Marketing Institute Acquired by UBM, contentmarketinginstitute.com

Eyeview Adds Two Key Hires to Grow Video for Sales Category in Chicago and Detroit, www.businesswire.com

Introducing Product Recommendations, blog.mailchimp.com

Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers, www.marketwired.com

Wistia for Salesforce: The Complete Video Toolkit for Your Sales Team, wistia.com

MarTech

7 Online Marketing Tools You Need to Master in 2016, www.blogherald.com

Facebook s using its muscle to remake the ad tech world, digiday.com

The disruptive effects of accelerating waves of marketing technology, chiefmartec.com

Mobile/Local Marketing

Can Location Save Mobile Advertising?, screenwerk.com

Facebook Messenger finally adds diverse emojis!, techcrunch.com

Inc. Reimagines App, Modeling Success of Fast Company, blogs.adobe.com

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses, www.adweek.com

Mobile paves the way for multi-retailer loyalty adoption in US, www.mobilecommercedaily.com

Report: Usage of mobile ad blockers jumped 90 percent last year to 419 million, digiday.com

Smartphone Users Overloaded With Apps They Don t Use Report , www.adweek.com

Why Mobile Is the Real Digital Marketing Battleground – Here s Why, www.stonetemple.com

Other Items

Reputation Management

Feedback: The Most Important Tool for Building Great Teams, www.distilled.net

Social Media

Facebook spares humans by fighting offensive photos with AI, TechCrunch

15 Ways To Build More Engagement On Instagram, smallbiztrends.com

4 Reasons Snapchat Lenses Are a Genius Ad Product, contently.com

A new study shows just how differently men and women speak on Facebook, qz.com

Are social media buy buttons on the way out?, www.mobilecommercedaily.com

Capture & Convert Audiences: Advanced Twitter Ad Strategies, blog.adstage.io

Celebrate Creative Possibilities with Facebook at Cannes 2016, www.facebook.com

Facebook Pages Paid for 31.68% of Total Reach in April Report , www.adweek.com

How 8 Departments That Arenâï¿ ï¿ t Marketing Can Use Social Media, blog.bufferapp.com

How Companies Are Falling Short at Social Media, unbounce.com

How to Discover Engaging Content to Share on Social Media, www.marketingprofs.com

How to Win With Pinterest Contests, www.socialmediaexaminer.com

Influencers Account For Up To 90% Of Instagram Engagement For Cosmetics Brands, www.newswhip.com

Popular Hashtags: How to Identify the Best Hashtags, www.razorsocial.com

Snapchat s redesigning Discover to make it more like a newsstand, digiday.com

Social Advertising: Focus on Power, Not Parity, www.adweek.com

The Art Of War In Facebook Advertising, adexchanger.com

Twitter Is Betting Everything on Jack Dorsey.

Will It Work?, www.vanityfair.com

What Cadbury learned spending half of one brand s digital budget on Snapchat, digiday.com

Why All Social Media Marketing Programs Should Be Agile and How to Get Started , simplymeasured.com

Video

5 Tips for Better Facebook Live Broadcasts, www.socialmediaexaminer.com

How Can Businesses Use Facebook Continuous Live Video?, smallbiztrends.com

How Videos Can Make a Powerful Impact On Your Online Conversions, blog.crazyegg.com

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes, www.adweek.com

Publishers Facebook videos are shared 7 times more than links, digiday.com

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Raymond Powers
Jun 01, 2016 16:17
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