Having different perspectives on your team is always incredibly important, but it is one criteria of many that we took into account, said Fitbit Chief Executive and co-founder James Park.
There are two venture capitalists representing firms that invested in Fitbit: Jonathan Callaghan of True Ventures and Steven Murray of SoftBank Capital.
William-Sonoma,Chief Executive Laura Alber attending a conference in 2014.
More recently, tech firms including image-discovery site Pinterest Inc. have proactively named female board members.
As financial chief of Whole Foods, Ms. Flanagan helped expand the supermarket chain from six stores in the late 1980s to 450 stores.
Fitbit s latest launches—priced below the $299 entry price for the Apple Watch—have sold well, but the company has spent heavily to drive growth and future product launches.