When you ask an average consumer or a small business owner if protecting or backing up data is important, chances are, almost all would say yes.
When you ask them how they are doing it now, responses vary.
Cloud Storage vs Cloud Backup
Dropbox and Google Drive are fantastic for what they are for.
Is your data encrypted, at rest?
But what happens to the data at rest?
This defeats their model of serving ads based on the content of the data, for example, Google Drive, or may impact usability of the service.