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Top 10 Retail Lighting Design Guidelines: AD Vantage Sheds Light for You

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Top 10 Retail Lighting Design Guidelines: AD Vantage Sheds Light for You

https://advan.in/retail-lighting-design-guidelines/

Because people are drawn to beautiful things, their memory and recall ultimately improve. Pictures make up 90% of the information that is sent to the brain, and the brain can interpret images up to 60,000 times faster than it can words. To encourage customers to browse and explore your store, excellent retail lighting design guidelines should be produced. From a retail perspective, lighting highlights architectural details, accentuates the qualities of goods, and creates imaginary spaces. This affects how we feel about a product, how we feel about a location, and whether or not we choose to purchase it.

Good lighting not only creates a dramatic atmosphere that captivates and grabs your attention, but also brings the product to life in rich, vibrant colour.

The following are the key locations in a retail store that need to be perfectly lit for customers to navigate easily and make purchases.

•                Sales and transaction areas

•                Fitting rooms

•                Product and feature display

Retail businesses may draw in more consumers and make their visits more enjoyable with the aid of visual merchandising. It may not come as a surprise that light attracts the eye given that it is energy and that the eye possesses energy receptors that are triggered by it.

One of India's top retail design firms, AD Vantage, explains how choosing the correct store lighting may affect consumer behaviour. Ambient lighting should provide uniform visibility and provide the general mood for your shop space by illuminating every nook and cranny. It is the top layer of lighting and establishes the ambiance of a space.

The right illumination should make it simple for customers to perceive the store's merchandise. The lighting in a shop setting should be just bright enough to illuminate the goods while preserving a friendly atmosphere. The lighting tones should match the brand theme and brand colour of the retail business. Lighting must contain the full colour spectrum present in natural light in order to effectively reflect the true colour of any object. It shouldn't muddy up colours or make things look overly dark or lifeless. If not, the colour will look to be off.

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