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To Go Digital, Leaders Have to Change Some Core Beliefs

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Thomas Brazier
Jun 02, 2016 18:00

"Appointing a Chief Digital Officer, with no budget and no clear mandate, is not digital transformation.

Increasing the social media marketing budget is not digital transformation.

Even building an app is not digital transformation.

Many established organizations hope that they can stay competitive making only minor tweaks—when these new disruptors have a different approach to everything."

Couldn't agree more.

https://hbr.org/2016/06/to-go-digital-leaders-have-to-change-some-core-beliefs

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Thomas Brazier
Jun 02, 2016 18:00
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