Specifically, customers will be able to customize their order on the app before heading into the restaurant, so they can skip the line upon arrival.
Cool stuff, but not exactly enough to make it the most popular iPhone app in America right now, especially considering there are less than 2,000 stores in the country compared to almost 15,000 McDonald s locations .
Because the company is offering a free sandwich to anyone who downloads and signs up for the program.
In fact, the update has been live since late May, but the app hadn t even broken the top 100 — that is until earlier today, when it unveiled the free sandwich deal.
We ve already discussed how almost one in four people abandon mobile apps after just one use.
Anyways, while the fast food company enjoys their 15 minutes of App Store fame, you might as well cash in and go get a free sandwich.