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How Google’s latest design choice impacts consumers’ ability to search and discover

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Julie Romero
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Google is constantly maintaining a healthy tension in its search engine results page SERP real estate between more ad space and less ad space.

Google updated the SERP display by removing standard text ads from the right rail and increasing the number of text ads above the organic results to four up from the previous maximum of three for certain highly commercial queries.

In general, the changes continue to push search marketing to a more complex and competitive environment.

Advertisers will only pay for placements that produce results, which means consumers are getting value from the ads.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

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Julie Romero
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