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Marketing Day: Pinterest “Pin-it” button changes, Twitter’s pre-roll video ads & more

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Marie Haines
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From Marketing Land:

Pinterest s Pin it button changes its name internationally

Jun 2, 2016 by Tamar Weinberg

Pinterest s Pin It button is being replaced with something that has more global appeal.

True performance baselines & ROI for SEO without attribution modeling

Jun 2, 2016 by Chris Liversidge

How do you determine your SEO program s real performance, discounting the effects of seasonality, paid search spending or any other external factors?

3 Google AdWords hacks to drive high-quality leads

Jun 2, 2016 by Todd Saunders

You might think you know AdWords, but do you know the most efficient way to get great performance?

Using data science to improve your enterprise paid search marketing results

Jun 2, 2016 by Travis Wright

As QuanticMind looks to move in on Marin Software s territory, which platform is right for you?

What business leaders should know about digital transformation

Jun 2, 2016 by Trond Lyngbø

Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

How to Handle Inactive Affiliates, info.fastspring.com

Analytics

How To Measure A B2B Social Media Program, www.komarketingassociates.com

Blogs & Blogging

Business Issues

Content Marketing

10 Content Strategy Practices That Will Make You a Better Marketer in 2016, contentmarketinginstitute.com

Eight reasons why content strategy should be central to every marketer, econsultancy.com

How to Energize Customers With Effective Content Planning, www.convinceandconvert.com

How to Streamline the Content Creation Process, www.searchenginejournal.com

Why Word Count Is Important, www.copypress.com

Conversion Optimization

How to build fast, effective landing pages, econsultancy.com

Track Conversions and ROI With These Content Marketing Metrics, blog.crazyegg.com

Copywriting, Design & Usability

If you re only testing for usability, you re missing the biggest pieces of the puzzle, www.usertesting.com

Retrofitting Zooming UI To Legacy Websites: An Impossible Task?, www.smashingmagazine.com

Display & Contextual Advertising

7 Big Trends That Are Shaping the Future of Digital Advertising, www.adweek.com

Domaining

Your time is the biggest expense with cheap new TLDs, domainnamewire.com

E-Commerce

3 major takeaways for e-retailers from Google s Performance Summit, www.internetretailer.com

6 of The Top Cross-Border Ecommerce Tips from CNP Expo, multichannelmerchant.com

Checkout page UX, yoast.com

China tightens its cross-border e-commerce rules, www.internetretailer.com

EBAY CEO Devin Wenig Stresses His Company Is No Amazon, www.wsj.com

Express checkout adoption strong on mobile as options proliferate, www.mobilecommercedaily.com

How Long Do Consumers Want to Wait for Shipping?, www.emarketer.com

Use Customer Testimonials to Sell More Online, smallbiztrends.com

Email Marketing

Is Angie s List an Email Spammer?, www.webinknow.com

General Internet Marketing

Influencer Marketing Is not Dead, www.toprankblog.com

Internet Marketing Industry

Verto Analytics Lands 16.1 million in Series B Funding, vertoanalytics.com

Verve Hires Seasoned Enterprise Executive Melanie Kalemba as Demand for Verve Velocity Surges, www.prnewswire.com

MarTech

7 Predictions for Marketing Automation, blog.marketo.com

B2B Firms Turn to Marketing Technology to Court Buyers, www.emarketer.com

Marketing Automation Defined in 60 Seconds, www.copyblogger.com

Multi-channel Tech Convergence Allows Retargeting to Shine, www.martechadvisor.com

The barbell effect of machine learning, techcrunch.com

We Need To Wean Ad Tech Off Venture Capital, adexchanger.com

Mobile/Local Marketing

4 tips to improve mobile commerce effectiveness for retailers, www.mobilecommercedaily.com

Google tests a feature that tells you which apps to remove when you run out of room on your phone, techcrunch.com

How to choose the right KPIs for your mobile campaigns, 3qdigital.com

How to Retain, Engage, and Convert Your App Users, www.martechadvisor.com

Keys to Mobile Growth: Get Ready to Scale with Sean Ellis, yahoodevelopers.tumblr.com

Mobile Marketers Get Higher-Quality Users with Playable Ads, www.tune.com

These 5 Businesses Rock the Mobile App Experience, www.cmswire.com

Why You Should Know About Continuous Apps, www.cmswire.com

Reputation Management

Moz CEO: Establishing Attribution Is About Building Businesses Trust, streetfightmag.com

Social Media

11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content, blog.bufferapp.com

2016 Social Media Marketing Benefits, heidicohen.com

Do People Use Facebook s Reactions Feature?, www.marketingprofs.com

Facebook Tweaks Safety Check, www.adweek.com

How Snapchat Became a Social Media Unicorn, www.adweek.com

Pinterest Is Prominent in Back-to-School Shopping Study , www.adweek.com

Snapchat Overtakes Twitter, Said to Have 150M Daily Users, adage.com

Video

Tubular Labs raises $10 million to measure online videos across social platforms, techcrunch.com

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Marie Haines
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