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The Video Content Stack: How To Scale Video Production

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Edward Scates
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According to Cisco s Visual Networking Index, online video consumption will grow by more than 300 percent over the next four years.

The challenge is a lack of resources and infrastructure to scale video content production.

The company s roadmap includes an enterprise dashboard to support broader collaboration.

Solution: A battle-tested creative, production, and distribution process with shareability at its core

Layer: This is the creative, production, and distribution layer in the video stack.

This singular focus has enabled more than 25 of its videos to hit the front page of YouTube, including last year s third-most shared ad in the world: Ronaldo in Disguise.

So if you use VidMob to edit your video content or Shareability to create viral content, you d use VidYard to see how it performed, converted, and ultimately generated ROI.

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Edward Scates
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