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Marketing Day: New Instagram algorithm, Twitter tests carousel ads & more

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Michael Smith
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From Marketing Land:

Instagram s algorithmic feed will officially roll out over the next month

Jun 3, 2016 by Tim Peterson

Instagram claims people miss 70% of the posts in their reverse-chronological feeds, so it will officially roll out an algorithmic feed over the next month.

Twitter is testing carousel ads again, but a different type

Jun 3, 2016 by Tim Peterson

Advertisers can include up to 20 tweets, including ones sourced from normal people, in Twitter s newish slideshow-like carousel ad format.

A CMO s View: How SunTrust is maximizing its Super Bowl 50 campaign

Jun 3, 2016 by Amy Gesenhues

Susan Somersille Johnson shares why her brand decided to be a Super Bowl 50 advertiser and the steps it s taking to extend its OnUp Movement.

IBM announces Watson-powered ads that think

Jun 2, 2016 by Barry Levine

The new cognitive ads, launching this fall initially through IBM s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Four Key Metric Groups For B2B Marketers, thefuturebuzz.com

Blogs & Blogging

Blogging in the Viral Age: 5 Ways to Tip the Scales in Your Favor, www.blogherald.com

Popular Mommy Blogger Calls It Quits, Criticizes Blogging World, www.blogherald.com

Business Issues

Content Marketing

3 Ways to Use User-Generated Content, blog.marketo.com

5 Content Marketing Goals for Massive ROI, www.searchenginejournal.com

54 Content Writing Examples, Tools, Tips, and Resources, contentmarketinginstitute.com

How To Create Content That Matches Your Sales Funnel, www.searchenginepeople.com

Rainmaker Rewind: A Process for Content Marketing Success, www.copyblogger.com

Conversion Optimization

5 Unlikely Obstacles Hindering SaaS Conversions, blog.kissmetrics.com

Copywriting, Design & Usability

A Simple Button Could Fix One Of Mobile s Most Annoying UX Flaws, www.fastcodesign.com

How to: Edit and proofread, www.portent.com

Domaining

Just Released: Searchable Tool To Find Available .XYZ Domains Taken in .Com, .Net & .Org, www.thedomains.com

E-Commerce

4 retail execs explain where they re investing in 2016, digiday.com

Amazon Alexa now has over 1,000 Skills, up from 135 in January, techcrunch.com

Amazon Doesn t Need to Own Ecommerce Delivery, multichannelmerchant.com

Amazon Echo: The new voice in brand engagement, www.mobilecommercedaily.com

Analyst: Amazon could be largest American company by 2020, www.retaildive.com

Shoppers Are Downloading More Mobile Retail Apps, www.emarketer.com

Email Marketing

How to Create Emails That Perfectly Match Your Business Brand, blogs.constantcontact.com

Memorial Day Campaigns Rundown, movableink.com

The Do s and Don ts of Email Campaigns for Nonprofits, www.verticalresponse.com

General Internet Marketing

3 Ways We Failed at Digital Advertising, www.beyondthepaid.com

How Live Chat is Becoming Essential in the Marketing Mix, www.martechadvisor.com

Marketing Lessons from The World s Most Interesting Brands, www.convinceandconvert.com

Internet Marketing Industry

Synthesio Introduces Instant Insights: Powerful New Social Insights Reporting and Alerts System, www.prnewswire.com

West Coast Digital Agency Grows NYC Presence by Acquisition, www.cmswire.com

MarTech

Why CMOs Should Learn to Speak Geek, www.martechadvisor.com

Mobile/Local Marketing

Are Mobile Users Returning to Apps After Trying Them Out?, www.emarketer.com

Can Customer Messaging Apps Improve Conversions?, www.cmswire.com

Check Out The 72 New Emojis Coming Soon To Your Phone Keyboard, www.fastcompany.com

How Many Mobile Apps Do Consumers Use Each Month?, www.marketingprofs.com

Push Notifications Are Important But Watch the Overload, www.adweek.com

Want your app to be 1 on the App Store?

Just give away a free sandwich, techcrunch.com

Other Items

Introducing the Yahoo Sports App for Apple TV 4, yahoo.tumblr.com

Social Media

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report, simplymeasured.com

5 Biggest Engagement Boosting Tips for Brands on Twitter in 2016, www.newswhip.com

5 Tips for Creating Shareable LinkedIn Posts, contently.com

Commerce at Twitter is not dead, techcrunch.com

Facebook algorithm shift hits media groups, next.ft.com

Facebook built a chat bot called Crisis Bot to monitor global crises, qz.com

Facebook Interest Targeting: How Your Profile is Targeted The Good and Bad , www.jonloomer.com

Facebook kills off Notify news app, techcrunch.com

How AOL Used Snapchat as a Recruitment Tool for Millennial Women, www.adweek.com

How Snapchat Geofilters Spark Personalized Customer Storytelling, www.convinceandconvert.com

Pin Curation: The Cornerstone of a Strong Pinterest Strategy, blog.tailwindapp.com

Pinterest s Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards, www.adweek.com

Publisher Reach on Facebook Is Down 42%, www.adweek.com

Snapchat redesign will combine Live Stories and Discover, digiday.com

Twitter s anti-Semitism problem is exactly why Twitter has a growth problem, qz.com

What Social Media Intelligence Can Do for Your Brand, www.martechadvisor.com

Video

This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign, www.adweek.com

Video Will Account for 70% of All Mobile Traffic by 2021, www.reelseo.com

Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals, adexchanger.com

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Michael Smith
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