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5 Elements Your Website Needs If You Want to Be a Thought Leader

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Timothy Corn
Jun 03, 2016 22:57
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Have you ever heard the expression If I had a dollar for every time ... ?

Here s a story that illustrates this point.

The Disappointed Journalist

I recently had a conversation with a reporter from a major media outlet who was lamenting the lack of usable sources for stories.

I often get referred to an expert who I think would be a good interviewee for a piece I m writing, she told me.

There are hundreds of large and small decisions that impact how well a website reflects a business s brand and marketing orientation.

One infographic from Kissmetrics highlighted various research on the impact of color and design on online branding and buying, including the following points:

Color increases brand recognition by 80 percent.

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Timothy Corn
Jun 03, 2016 22:57
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