Have you ever heard the expression If I had a dollar for every time ... ?
Here s a story that illustrates this point.
The Disappointed Journalist
I recently had a conversation with a reporter from a major media outlet who was lamenting the lack of usable sources for stories.
I often get referred to an expert who I think would be a good interviewee for a piece I m writing, she told me.
There are hundreds of large and small decisions that impact how well a website reflects a business s brand and marketing orientation.
One infographic from Kissmetrics highlighted various research on the impact of color and design on online branding and buying, including the following points:
Color increases brand recognition by 80 percent.