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Twitter creates emoji to lure EU referendum voters

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Janet Gaines
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From Monday, anyone who uses the hashtag EURefReady will find a neon tick emoji appear in their tweet.

During that promotion, users in the UK saw a reminder in their timelines and on that day almost 30% of all applications came from 18-to-24-year-old voters.

Rob Owers, from Twitter UK, said: "We're excited to give people a new, fun way to have their voices heard ahead of 23 June.

"The EURef is one of the biggest decisions UK voters have been asked to make in decades, so we're keen to ensure people make the most of the live, global conversation unfolding on Twitter to inform their decision."

The Commission says that under-25s and 25-to-34-year-olds are the groups making the most applications to register online.

The Electoral Commission said that they started really pushing the hashtag EURefReady from Monday, but that they are working with a "range of different partner organisations" to ensure that the hashtag is used more widely up to the registration deadline.

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Janet Gaines
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