According to Reuters, the Supreme Court has declined to hear an appeal from Alphabet/Google concerning an advertiser class action.
The plaintiff advertisers sued under California s Unfair Competition Law and Fair Advertising Law.
They claimed Google had deceived them by failing to disclose the possibility that their ads would potentially show up on so-called parked domains and error pages.
In 2014, the Ninth Circuit Court of Appeals reversed the lower federal court, saying that the conduct at issue was the same and that there was a Google-sanctioned formula in place to determine potential damages.
The Ninth Circuit cited precedent for the principle that damages calculations alone cannot defeat class certification.
Class actions generally favor plaintiffs because they consolidate legal resources and often present the prospect of massive damage awards.