Sessions focus on best practices, tactics, tips and success stories from some of the most effective social media marketers and brand managers in the world.
According to Statista.com, the stats are compelling:
Number of social network users worldwide: 2.22bn
Global social network penetration: 31%
Percentage of U.S. population with a social network profile: 78%
For marketers, the good news is that every social media platform offers precisely targeted advertising options to reach your optimal audience.
In our Paid Social Track, you ll hear about:
Reaping The Harvest With Organic Social
According to a study by Lithium and MarketingProfs, the top three priorities for marketers using social media are:
Promoting brand awareness
Driving visitors to brand websites
Creating community around the brand
And the best way to accomplish those goals?
He ll be joined by Allrecipes Social Media Manager Lorraine Goldberg and Pinterest s own Brittany Mohr to discuss successful campaigns by major brands.
With the proper planning, social media marketers are getting results by executing real-time marketing that is on-message, brand-centric, culturally relevant and innovative.
In 24/7 Social Media & The Growth Of Customer Advocates, you ll learn how Tango Card, a 24/7 service supporting incentive programs around the globe, uses its innovative MVP program to generate advocate mentions, referrals and leads.