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Brooks Brothers Reveals Secret to Customer Loyalty

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Edward Finlay
Jun 06, 2016 18:37
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We re like poker buddies, says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right brownish button.

He cannot have any doubts whatsoever about how he looks.

Founded in 1818, Brooks Brothers has dressed 39 US presidents from Abraham Lincoln to Barack Obama on Inauguration Day.

Watch now to learn how going digital enabled the company to master the fine art of personalized, white glove service online and in the store.

Listen to Sahal Laher, EVP & CIO Brooks Brothers and Greg McStravick, GM and Global Head of Platform GTM at SAP discuss the tools and tactics of surviving and thriving in the high pressure world of fashion retail.

Follow me on Twitter: @magyarj

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Edward Finlay
Jun 06, 2016 18:37
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