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Where do the biggest brands spend their marketing dollars?

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Ramon Delo

From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl s sold.

Etsy saw among the highest ROI in the study.

Nearly a quarter of that budget goes to search, but Williams-Sonoma still doesn t rank particularly high.

On the other hand, The Home Depot does, despite only spending 11 percent on search, instead prioritizing TV and radio.

Where do some of the other major players put their money?

Macy s has been around for so long, but I personally think that unless it changes the shape of its spending, it s going to suffer.

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Ramon Delo
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