As per a recent study by Persistence Market Research, the outbound call tracking software market is projected to reach US$ 650 Million by 2022. Eventually, market worth is expected to flourish at a 9.2% value CAGR from 2022-2032, reaching US$ 1.6 Billion by the end of the said period of assessment. With the development of digital business, managing, executing, and measuring the effectiveness of each marketing channel has become increasingly important for businesses.
During the historical period ranging from 2015 to 2021, demand for outbound call tracking software experienced a CAGR of 9.8%, with the market closing at US$ 595.3 Million. Demand especially spiked since the outbreak of COVID-19, as businesses began adopting remote working models.
With a call center tracking software that provides daily analytics, business can quickly spot downward trends and act accordingly. As businesses move towards digital marketing, advertisements, and outbound marketing, and call tracking software offers an efficient method of optimizing marketing efforts. In this market analysis, the major players holding significant market shares are analyzed based on business strategies and recent development in the market.
How has COVID-19 shaped the Outbound Call Tracking Market Prospects?
The COVID-19 pandemic compelled businesses to reorient business priorities to meet the new reality. Need for faster and more active communication with clients, suppliers, and colleagues increased deployment of outbound call tracking software solutions. An increase in the number of online shoppers was a direct result of the COVID-19 pandemic. Digital platforms have increased their efforts to increase consumer and business engagement. They have also expanded their marketing efforts.
As a result of COVID-19's sudden emergence, brands were forced to move at unprecedented speed in order to meet their customers' expectations while supporting their employees compassionately. In order to support the increasing volume of contact center activity, brands reevaluated customer service, employee training, work environments, and ways to improve efficiency. To maintain and earn customer trust, contact center leaders made swift, insight-based decisions.
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The numerical data is backed up by statistical tools such as SWOT analysis, BCG matrix, SCOT analysis, PESTLE analysis and so on.
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"Call tracking software can be easily integrated with your Google Analytics account.
Calls can be reported to a Goal that you can create in Google Analytics.
In this blog, we will learn how to create a call goal for tracking calls in Google Analytics, how to create a goal for first-time callers, and view your calls report."
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