Is Pinterest Still Alive & How Are Brands Using It?

Stephen Somogyi

Pinterest is most certainly alive.

And, actually, it s growing—even it s not getting as much press as it was getting a couple years ago.

Today, Instagram boasts more than 400 million active monthly users, with more than 80 million photos being shared each day.

How Brands Are Using Pinterest

Pinterest presents both B2B and B2C brands with opportunities to build brand awareness, grow an audience of followers, and drive traffic and revenue.

Here are a few examples of how brands are using the social network as part of their social media marketing efforts:

Food Network

With more than 718,000 followers, Food Network goes above and beyond to provide valuable content to its followers.

They use compelling imagery and often keep their text short and sweet—but also descriptive.

Stephen Somogyi
Zupyak is a free content platform for publishing and discovering stories, software and startups.