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MailChimp adds new feature for Product Recommendations

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Danny Duck
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Email marketing provider MailChip is out with a new Product Recommendations offering, which it says is the only such native feature available on a platform oriented toward small-to-medium-sized businesses SMB .

They are also increasingly common in email platforms, such as the SMB-oriented Campaign Monitor.

Here s a screen from the Product Recommendations builder:

With Product Recommendations, marketers can automatically include product ideas in an email a few weeks after the last purchase, or they might send suggested products to an inactive customer.

So that businesses can utilize an existing product catalog, MailChimp is integrated with ecommerce platforms Shopify, Magento, WooCommerce, or BigCommerce.

To utilize the feature, businesses need to have had at least 50 different customers in the past year, over 10 available products, and more than 500 orders in the past year.

Newer stores that haven t met these milestones can instead offer top sellers.

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