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Yes, Virginia, Brand Awareness Really Does Increase Sales

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John Bloodsaw
Jun 08, 2016 12:15

How does any of this make us money?

They proposed a direct mail campaign with a coupon.

This story is actually pretty commonplace these days, as plenty of budget-givers and decision makers are used to the ways of the past and aren t convinced that marketing can actually drive revenue.

Show Where Your Customers Live Online

When you frame your pitch to show that people can t buy from your company if they don t know it exists, you ll find that most people agree with and follow that logic.

Tell them that it typically takes between six to eight marketing touches before someone becomes interested enough to pursue purchasing information for a product or service.

The problem with this model is that: a you can t hyper-target audiences with these methods—you can only blanket advertise, which gives you no real information on consumer behaviors; and b these methods are barely trackable unless they come with a unique discount code.

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John Bloodsaw
Jun 08, 2016 12:15
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