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Beat Procrastination With “Temptation Bundling”

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Daniel Patel
Jun 08, 2016 07:30
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The old carrot-and-stick method can work, but researcher Katy Milkman suggests a better version: temptation bundling.

Or make it a rule to only visit your favorite coffee shop if you re studying.

Milkman discusses the concept on an episode of Freakonomics, and talks about how to implement it:

What I realized is that if I only allowed myself to watch my favorite TV shows while exercising at the gym, then I d stop wasting time at home on useless television, and I d start craving trips to the gym at the end of a long day because I d want to find out what happens next in my show.

And not only that, I d actually enjoy my workout and my show more combined.

I wouldn t feel guilty watching TV, and time would fly while I was at the gym.

Of course, you want to be reasonable about it.

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Daniel Patel
Jun 08, 2016 07:30
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