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Apple to introduce search ads on App Store along with changes to app review, discovery and splits

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Joseph Averitt
Jun 08, 2016 18:48
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The overall goal with the changes, it seems, is to make the App Store feel fresh, put the right apps in front of the right users, and help App Store developers maximize their revenue in a market where acquiring and retaining users is growing ever more difficult.

Subscriptions will be available to all apps across all categories, where before it was limited to categories like cloud services, streaming media, news, and dating.

Developers will also be able to set territory-specific pricing, and they ll be able to increase prices for new subscribers while keeping loyal customers at the older, lower pricing, we re told.

Apple is also bringing back the Categories tab in the App Store, for easier navigation, and it s rolling out a 3D Touch-enabled means of sharing apps with friends.

That is, if you press on an app on your iOS device s Home screen, you ll be able to share it with friends via social networks – a handy use case for the somewhat under-utilized 3D Touch shortcut feature on apps.

That means when users search for an app by name or keyword, developers can bid on an advertising slot at the top of the search results lists – similar to how Google search works.

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Joseph Averitt
Jun 08, 2016 18:48
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