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Top 20 most valuable B2B brands revealed

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Johnny Ament
Jun 08, 2016 23:53
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Huawei 11 grew 22 per cent after investing heavily in innovative new technologies such as software-defined networks and cloud solutions that enable business agility.

Efforts to raise brand awareness in Europe, including the signing of A-list movie actors and footballer Lionel Messi as brand ambassadors, were also successful.

Accenture seven transformed itself from an outsourcing company to an innovative tech brand by embracing emerging digital technologies including cloud, mobile and analytics, and gained market share by enhancing its global delivery network.

The performance of the top 20 reflects the challenges faced by the B2B sector over the last year, including financial pressures caused by slowing economies.

Christina Jenkins, LinkedIn s director, global go-to-market research said: The importance of being a strong brand extends beyond the end-user.

The brands that convey a positive impression about themselves, and in particular their ability to innovate, are more likely to be considered as potential employers.

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Johnny Ament
Jun 08, 2016 23:53
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