Last month, dental technology startup ONVI introduced a toothbrush with a camera built in, so users could get a close up look at their teeth as they slowly rot away in their heads.
The verbosely named Sonicare FlexCare Platinum Connected is a Bluetooth-enabled electric toothbrush designed to track and help improve people s brushing habits.
When I sat down with the company ahead of launch, a spokesperson stressed the need for truly meaningful innovations, since, anybody can create a connected toothbrush, adding that, at the end of the day, most people who go the lengths of buying a fancy $200 electric toothbrush probably don t need, say, a twice daily reminder to brush their teeth.
In other words, don t just add connectivity to your toothbrush for the sake of adding connectivity to your toothbrush.
The brush itself features three intensity settings, pressure sensors with a built-in haptic buzz when you press too hard and a timer.
The Sonicare FlexCare Platinum Connected will run $200 when it starts shipping in July.