AwesomenessTV kids , Machinima gamers , StyleHaul fashion/beauty , Tastemade food/travel , Whistle Sports sports , Mitú Networks Latino , DanceOn dance/music — just to name a few.
And don t forget the broader-based mega-aggregators like Maker Studios and Fullscreen.
Then, one year later, Disney — in a media shot heard round the world — bought Maker Studios for a deal ultimately worth $600-$700 million.
Original and branded content took center stage
AwesomenessTV saw the writing early on, built its own internal slate of creators and developed and distributed its own original, exclusive content.
Yes, it developed, distributed and marketed multiple characters and titles.
That mattered to consumers, which meant that it mattered to advertisers, distributors and investors.