Newly published research suggests that app downloads are dramatically slowing both in the United States and abroad, causing some to suggest the App Store gold rush may finally be ending.
In fact, trying to use these apps' download numbers as a barometer for the rest of the App Store doesn't make a whole lot of sense.
"The softer or sometimes negative growth in downloads is coming mostly from one key factor, which is on iOS, a lot of the leading apps that were covered in the research , shipped in 2010, 2011 and early 2012," explains Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.
"The first thing people forget right now is the app economy is the fastest growing economy in the world," Pierre-Nicolas tells Mashable, noting that App Annie forecasts the revenue generated from in-app purchases will surpass $100 billion by 2020.
That number, which comes from a two-year-old comScore report is certainly a sobering one and one that should absolutely concern developers.
Consider this: The amount of time people are spending in apps grew more than 63% between 2014 and 2015, according to App Annie.