logo
logo
Sign in

5 Strategies for Improving Your Google Review Count

avatar
Wowtestimonial
5 Strategies for Improving Your Google Review Count

Wondering How To Get More Google Reviews for your business? Click here to read more about tested strategies for improving your review count!


Online reviews are crucial for businesses to thrive in today's digital world. The most widely used search engine is Google, the platform where most customers leave reviews. Therefore, getting more Google reviews can significantly impact your business's online reputation and visibility.


Online reviews are highly valued by customers, with surveys indicating that 88 percent consider online reviews trustworthy as they are personal recommendations. Additionally, 90% of consumers consult online reviews before engaging with a business and availing of their products or services.


Google reviews are often the last domino in a long line of dominoes that decide whether a prospective customer gets turned into a purchasing customer or not. Not only this, but they also carry a lot of importance in Google's search algorithm.


I.e., a Higher volume of positive reviews = Higher search rankings which lead to increased conversions and revenue.


Here are 5 proven strategies for getting more Google reviews:


Ask for reviews

An extremely effective and one of the easiest ways to get more Google reviews is to ask your customers for them. If you're providing a great product or service, most customers will be happy to leave a positive review. You can ask for reviews in person, via email, or by including a request for a review in your receipts or invoices.


Make sure to let customers know how much their reviews mean to your business and their impact on your success. Thank them in advance for leaving a review and making the process as simple as possible by providing a direct link to your Google My Business listing.


Make it easy to leave a review

The easier it is for customers to leave a review, the more likely they will do so. That's why ensure your Google My Business listing is current and includes accurate information such as your business hours, phone number, and website. Also, ensure that your listing is optimised for mobile devices, as many customers use their smart phones to search for businesses and leave reviews.


Include a direct link to your Google My Business listing on your website and social media profiles, and make it easy for your customers to find and leave a review. You can also use QR codes to direct customers to your listing quickly.


Give incentives

Incentives are an excellent way to encourage customers to leave reviews. For example, you can offer a discount, a free item, or a chance to win a prize for leaving a review. However, it's important to note that Google has strict guidelines regarding review incentives, and businesses must follow them to avoid penalties.


Incentives should be offered equally to all customers, regardless of whether they leave a positive or negative review. Also, it's essential to clarify that the incentive is for leaving a review and not just for leaving a positive one.


Respond to reviews

Responding to reviews shows your customers that you value their feedback and are committed to providing excellent customer service. Whether a review is positive or negative, respond promptly and professionally.


To effectively respond to negative reviews, it's crucial to acknowledge the particular issues raised by the customer and propose a viable solution. If appropriate, showing empathy towards the customer's situation and offering an apology can also significantly transform a negative review into a positive one.


Thank customers for their positive reviews and address any concerns or issues mentioned in the negative reviews. This shows potential customers that you're proactive in addressing problems and care about customer satisfaction.


Use email marketing

Utilising email marketing is a powerful strategy to gain more Google reviews. A recommended approach is sending a follow-up email expressing gratitude for a customer's purchase or service while requesting a review. To simplify the process, including a direct link to your Google My Business listing is beneficial.


To establish a personal connection between your business and the customer, consider incorporating the customer's name and the specifics of their purchase or service in the email. This fosters a lasting impact in the customer's mind and enhances the likelihood of repeat business.


You can also offer a discount on their next purchase or a free coupon as an incentive for leaving a review.


Getting more Google reviews is essential for businesses to succeed in today's digital world. Companies can increase their review count and improve their online reputation by asking for reviews, making it easy to leave a review, offering incentives, responding to reviews, and using email marketing. Implement these strategies today, and watch your business thrive!


Although Google reviews are a reliable means of drawing in potential customers, an additional effective approach to increasing your brand's exposure is through video testimonial platforms. Gathering video testimonials from your clients is a straightforward process.


If you're seeking to expand your business in various ways, our team of experts at WOWtestimonials is available to support you. Don't hesitate to contact us for assistance in broadening your business's reach!

collect
0
avatar
Wowtestimonial
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more