Not for the people at my LC:M fashion-show-cum-rave-cave on Friday night, which was a tribute to late 80s and early 90s rave culture.
If they wanted to pick up one of my graphic tees - inspired by old flyers from The Haçienda, the former nightclub in my hometown Manchester - or one of my hand embroidered pieces, they just did it on the spot!
All with a little help from a special augmented reality shopping app which, in my humble opinion, is HANDS DOWN the future of retail.
Cashless on the Catwalk at LFW last September?
Whilst we demonstrated that in the context of LFW, it was a closed invite-only event and done as a proof of concept - a testing ground.
Nicola Roberts and Jack Guinness also tested the app at my LC:M show