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Pinterest gets visitor retargeting and other new ad targeting tools

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James Bice
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Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse around the internet including on Pinterest .

With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads.

One s called lookalike targeting, which helps advertisers reach users that look and behave similar to their existing audiences.

One of Pinterest s strengths is that it captures a user nearly all modes of browsing the internet, whether that s in casual discovery mode, to a more search-and-destroy mentality with search, down to potential conversions with pinning and even buying products directly on Pinterest.

Of course, all these tools put together just further refine the company s advertising products and help grow its business.

And with new tool like these it s becoming increasingly obvious why Pinterest was valued as high as it was.

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James Bice
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