This is a product aimed at easing parents anxiety about how their baby is doing — allowing parents and infants to sleep more soundly at night.New York-based Nanit has built a smart camera called Nanit that hangs over the baby s crib.
That kind of information can provide better peace of mind and better sleep for the entire family.On the strength of that idea, Nanit has raised $6.6 million in funding from Mark Suster at Upfront Ventures, with participation from RRE, 645 Ventures, Jacobs Technion-Cornell Institute, Flextronics, and Jerry Yang s AME Cloud Ventures.Both babies and parents need more sleep.
That s what sparked my idea to apply my experience building intelligent cameras to my struggles at home and create the first baby monitor that can help parents truly connect with and understand their kids.
The company says the camera goes beyond mere baby surveillance by creating benchmarks, counting sleep interruptions, and contextualizing milestones in individual sleep environments to show everyone involved in baby s care not just whether the baby is sleeping, but how well.Nanit calculates sleep quality scores on a daily and nightly basis.
Parents can share the details of their child s activity with other family members or caregivers.Nanit has been beta-tested by a group of thirty families for the last six months.The company was cofounded by Assaf Glazer, Tor Ivry, and Andrew Berman.
Prior to Nanit, Ivry held senior positions at Philips and Applied Materials, where he and Glazer were colleagues, and Berman worked as an investor at Norwest Venture Partners.The Nanit camera will sell for $350, but for a limited time it s available for $280.