It has been said that a single picture can speak louder than a thousand words. This is especially true when it comes to online shopping, where the product image is often a customer's first impression. If your product photography doesn't look professional and inviting, then you are likely losing out on potential customers.
Now more than ever, the professional product photography is essential for your business if you want to increase sales and improve customer experience. But is it worth the expense? Here are some of the key reasons why you should invest in professional product photography:
1. Statistics never lie
High-quality product photos are crucial for eCommerce businesses, as 87% of consumers consider them very important when making purchase decisions, according to the CMO Council. Additionally, 65% of consumers value the quality of product images more than the product description, and 56% are more likely to buy a product with better images. In light of this data, it's clear that professional product photography is essential for improving sales and customer experience.
2. Visuals create an emotional connection
Product photography has the power to evoke certain emotions in potential customers, which can lead to increased sales. Good product photography can help highlight the features of your products and draw attention to them in a way that text or descriptions simply cannot.
3. Professional photos show off your products in the best light
Professional product photographers know how to highlight the features and benefits of a product, so customers can see why it’s worth buying. With their expertise, they can show off your product using the right lighting, angles, and styling. This will help customers visualise themselves using the product and ultimately result in increased sales.
By investing in professional product photography, you can make sure that customers are getting the best possible impression of your products, which will help to boost sales and improve customer experience.
Shapes Defined is the only studio in Dubai to offer fully automated product photography, utilising software-controlled methods combined with the latest technologies for efficient and high-quality image production. Reach out to Shapes Defined today to take care of your product photography needs.
About the Author:
This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.
