Research shows that 21.8% of the global population—amounting to 1.66 billion people—now make purchases online and that 75% of these online shoppers claim that product photographs are a major factor in their purchasing decisions.
With the ever-increasing competition amongst e-commerce businesses, there is a corresponding growth in demand for professional product photography services.Expert photographers can create imagery that will entice customers and lead to increased sales. Here are just some of the many ways in which a product photography servicecan help you grow your business.
Macro product photography
Macro photography is a way of showing a subject larger than it appears in real life. This type of photography can be used in product photography to accentuate specific features or details. Through macro images, the viewer can gain a different perspective and notice details that may otherwise go unnoticed - resulting in a higher engagement with the product.
Lifestyle shoots
Lifestyle photography involves capturing images of people in scenes that emulate their actual activities. This technique can be applied to product photography to show how the item could be used on a regular basis, helping prospects envision how ownership and usage of the product would look like.
360° product photography
360° product photography offers customers the opportunity to view a product from all angles, something not generally provided in an e-commerce store. This type of photography provides customers with a better understanding of the dimension and shape of the product, assisting them in making an informed decision about whether or not it is suitable for their needs.
Model photography
Adding model photography to a product page can be an effective way of making a connection between the customer and the item. People naturally connect with images of other people, and this can be used to show how a product could fit into someone's life or wardrobe.
When selecting a professional product photography service provider, choose one that will take time to understand your goals and deliver the images that can truly boost your bottom line.
Shapes Defined is Dubai's leadingproduct photography service provider. They have the expertise, skills, and experience to create unique, visually stunning images to help you grow your business. Contact them today to learn more about how their services can benefit your e-commerce store.
About the Author:
This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.
Still, there's always an urgent need to keep on top of what is happening so that you can stay ahead in business.
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The modern world has gone digital in many ways since the expansion of technology, and now there is no going back from here.
We are well into the second decade of the 21st century, and if you are still not discussing digital transformation in your organization, you better start before it gets too late.The present-day ever-evolving business world is pretty unforgiving and ruthless if you, as a business organization, are unwilling to change.
Organizations that have made peace with the digital change are relishing the opportunities that the platform provides; others are perishing in the dark.Organizations are bound to face challenges of navigating through the market and sustaining the competition without acknowledging the digital transformation.
It has brought some radical changes that, if undertaken, bring in a paradigm shift in the manner in which a business works.Which sectors are apt for digital transformation?Technology doesn’t believe in discrimination, and so all the industry sectors are benefitted, but some sectors will receive higher ROI through digital transformation.
Here are some of the sectors that have seen unprecedented growth since going with the digital transformation bandwagon.HealthcareIf you think that digital transformation is just limited to booking appointments or giving health tips online by building the doctor appointment app, think again.
the healthcare sector and has brought in sweeping changes like:• AI-enabled medical devices.• Increase in telemedicine.• Providing electronic healthcare records through Blockchain.Digital transformation has eradicated the archaic practices that we used to associate with the healthcare sector.
