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Survey: Pre-roll ads are a major barrier to watching online news videos

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Joel Schroeder
Jun 16, 2016 09:54
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When it comes to online news, people prefer text-based news by a wide margin.

Fifty-nine percent said they d read a news article within the prior week and 41 percent had seen a list of headlines on a news website.

Four of the five countries with online news viewership below 20 percent are in Europe.

It s all available, including a 124-page PDF, at DigitalNewsReport.org.

Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles.

You can reach Matt via email using our Contact page.

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Joel Schroeder
Jun 16, 2016 09:54
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