Bella's Kitchen is a boutique brand looking to make a large impact with ready-meal home-cooked style dishes within Australia. The range is focused on targeting the family market looking for tasty, nutritional homemade-style cuisine.
The brand needed to stand out countertop installation from all of the competitors. In order to do this, the brand required a strong point of difference from the glossy, clean-cut boxes already sitting within the chillers. The brief also required the Equator to ensure the product was clearly visible to the consumers so they were able to see the high quality of the food and the ingredients. The packaging design also needed to communicate that is was free of preservatives and artificial colors and convey its natural ingredients through the design and packaging materials used.
A quirky brand, with a fun, family-orientated approach and a strong appeal to health-conscious consumers.
Design Mark Grey / Lisa Hastings / Equator Design Australia
Client Bella's Kitchen
Bella's Kitchen
Bella's Kitchen is a boutique brand looking to make a large impact with ready-meal home-cooked style dishes within Australia. The range is focused on targeting the family market looking for tasty, nutritional homemade-style cuisine. The brand needed to stand out from all of the competitors. In order to do this, the brand required a strong point of difference from the glossy, clean-cut boxes already sitting within the chillers. The brief also required the Equator to ensure the product was clearly visible to the consumers so they were able to see the high quality of the food and the ingredients. The packaging design also needed to communicate that it was free of preservatives and artificial colors and convey its natural ingredients through the design and packaging materials used. A quirky brand, with a fun, family-orientated approach and a strong appeal to health-conscious consumers.
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