I work for a marketing agency and typically we've done a lot of content marketing, blog writing and paid advertising on FB for instance and we also manage a lot of print media for our clients.
Recently the boss has decided that he wants to move into doing more SEO work which I am apprehensive about.
I have three questions really for anyone who has any experience in this
Is SEO really something worth getting into or is it just snake oil
What is best practice?
Should I be paying for something like Moz or Hubspot?