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Publisher Branded Content Studios Proliferate

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Brett Ames
Jun 20, 2016 12:08

Yahoo is using the spotlight of Cannes to highlight its new branded content studio, Storytellers.

The program is a mix of all of the current buzzwords, from workshops to access to the editorial staff to influencer activations.

Here's the recent branded content news.

Yahoo touted recent success with a JetBlue branded content program.

That campaign garnered over 3 million native video ad views, 31 million social media impressions, and a 27% engagement rate Yahoo

Pepsi announced the creation of a 4,000-ft studio in which the global food and beverage brand planned to make branded content "from reality programs to online films."

WSJ

TheStreet announced its own content studio, Blue Chip, which former EIC Jeffrey Kanige will lead TheStreet

In March, New York Magazine launched its content studio after hiring away Fusion's Justin Montanino

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Brett Ames
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